Gone are the days of the standard Red Light Green Light email scrubbing reports other firms provide. MSNI doesn’t just ping the major ISP’s like the competition does. Our real-time email validation intelligence, with multiple solutions and detailed scrub reports provides the following:
>Eliminate Pristine Spam Traps
>Eliminate Aged Spam Traps
>Eliminate New Spam Traps
>Eliminate Misspelled Email Addresses and Correct Them If Possible
>Verify the deliverability of Email Addresses
>Eliminate Email Addresses that never respond to anyone. Meaning your ISP won’t penalize you anymore and will stop sending your emails to the spam folder, because you had email addresses that rarely respond to anyone’s messages.
>Provides Real-Time Intelligence with over 100 terabytes of received intelligence daily if an email address is deliverable or not.
>Flag any negative elements we see pertaining to an email address. (Our SmartInBox Service)
>Flag any positive elements we see associated with an email address. For example, flag only email addresses that respond to multiple offers on a regular basis. (Our SmartResponder Service)
>Proprietary Algorithms weed out any potential email address issues that may affect your deliverability rate.
>Our SmartValidate Validation Service (Our SmartVerify and SmartInBox combined services) returns the following codes:
| Validation/ RemoveType | Validation- Remove Description |
| Delivery Validated | Passed Delivery Verification |
| Invalid | Failed Delivery Verification |
| Unknown | Unknown Delivery Verification. Ex. Invalid Characters. |
| Inbox Verification-Remove Reason | See Below |
| Accept All | Email domain is an accept all domain. Any variation of a domain email address will be accepted. |
| Suppressed | Inappropriate worded email addresses |
| Roll Accounts | Email addresses such as sales@ or info@ |
| Disposable | Disposable/Temporary email address |
| Foreign | Foreign Email addresses |
| Government | Government email addresses |
| Spam Traps | |
| Recycled (Aged) Trap | Old email addresses that have been deemed dormant by the ISP due to lack of engagement from the email address owner. The address has been abandoned for so long the provider has re-purposed it as a trap to expose, and block emails from, senders who are not responsibly managing their email marketing program. Hitting a recycled spam trap indicates that you are not keeping your lists up to date, which means regularly removing inactive subscribers and managing bounced emails. |
| Pristine Trap | Email addresses created solely to capture spammers (sometimes referred to as honey pots). These email addresses were never owned by a real person, do not subscribe to email programs and of course will not make purchases. Many spam trap operators will post (seed) pristine traps across the internet on various participating websites. They are usually hidden in the background code of webpages and are acquired by a spam-bot scraping email addresses. If you’re hitting pristine traps this typically indicates you have a bad data collection. |
| Typo Trap | Email addresses that contain a typo or deliberately fake email address because the individual doesn’t want to be emailed. High risk of being a spam trap email address. For example, someone might submit an address with a typo in the domain: @gnail instead of @gmail. Typos on the domain side of the address are the most common spam traps but can also be present with a misspelled username. |
| Anti-Spam | Means recipient has an identified anti-spam filter/software |
Fee free to download a copy of our validation return codes at: Return Codes Table.
Contact us today to determine which of our Email Validation Services is best for your firm!