Intelligent E Marketing

Take your email marketing to the next level using an ESP that doesn’t just push out bulk email by switching to multiple IP’s that get burned down like many other firms do.

Intelligent E Marketing does email marketing the right and the honest way. With a combination of its proprietary real-time Zagdat Intelligence, Litmus testing and suggested creative guidelines, along with a high IP reputation that ISP’s trust, Intelligent E Marketing (better known as our SmartE Marketing Service) will get firms the highest deliverability and response rates possible.

What are some of the email marketing warning flags a firm should be aware of?

1. An email marketing firm pushes out your email without making any suggestions or changes to your creative.

2. Your email campaign is being sent out without running your creative through something similar to a Litmus test.

3. Creatives are text only with no images or just one big image. Big image only creatives are considered spammy and could burn down your IP and send all of your emails to the spam folder. Likewise text only emails will give you a lower response rate.

4. Does your email provider require you to have different friendly from’s or subject lines for your email marketing campaigns? If not this is another big warning flag and your deliverability and response rates will suffer.

6. Is your email provider flagging real-time and aged spam traps and correcting email address typos or just pinging your addresses with a static file with only the major ESP’s with no spam trap filtering?

7. Are the “negative” email addresses (ones that never open emails from anyone that are the “behind the scenes” reason for your email messages going to the spam folder) being filtered out?

8. Are you doing any type of A/B testing? Email Marketing is all about testing, testing and more testing.